The people you support don't always have someone checking in.

Clan fixes that.

A daily text message. They reply with an emoji. If they don’t, someone gets a quiet nudge. No app, no GPS, no stigma. You provide it. We run it.

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Secondary link: Not sure yet? [Try it yourself first] → app.yourclan.com/signup

Some of the people you support have no one.

No family nearby. No neighbour who’d notice if the curtains stayed shut. No colleague who’d wonder why they weren’t online.

That’s not always a crisis waiting to happen. Most days, they’re fine. But if they weren’t: if they had a fall, if their mental health slid, if they just couldn’t get out of bed… how long would it take for someone to find out?

You can’t call everyone every day. You don’t have the staff, the budget, or the hours. And most of the people you support don’t want a daily phone call. They don’t want to feel watched. They don’t want a panic button round their neck that makes them feel like a patient.

Clan is the bit in between. A daily check‑in that takes one second. A safety net that doesn’t feel like one. It’s a digital neighbour.

For just a few pounds a month, you’ve given them a priceless safety net. 

How Clan works:

It’s the same service we offer to individuals. The people you support don’t need a smartphone. They don’t need to download anything. They just need a mobile phone that can receive a text message (that’s every mobile phone).

Every day, at a time they choose, they get a short SMS: “Hi Bob, how’s today going? Send an emoji “

They reply with an emoji. That’s the check in done. Takes one second.

If they miss that one too? You get a quiet text — because for organisations, you’re the primary Anchor. The message says something like: “Bob hasn’t checked in today. Might be nothing, but here’s a nudge.”

If your team hasn’t acknowledged that first alert within a set window, we send you a second message. Same calm tone, just a follow‑up: “Still no response from Bob, and we’ve not heard back from you yet. Just flagging again.”

If the person you’re supporting has added an Anchor of their own: a relative, neighbour, friend, or support worker, and your team still hasn’t acknowledged after that second message, we escalate to them as backup.

If there is no second Anchor? We send an email notification to let you know. The chain stops with you. No call centre, no automated calls to 999. Just  quiet nudges to the right people, at the right time.

What you see
(and what you don't)

You get a simple dashboard. Nothing intrusive. It tells you:
 
• Who’s checking in
• Who’s missed one
• Whether an Anchor has been alerted
• Patterns over time (are check ins dropping across a group? That’s a flag worth knowing about)
 
You don’t see what emoji someone sent (unless they choose to share it with you). You don’t see their location. You never get access to anything that feels like surveillance. We don’t even collect location data. The only thing we hold is their name, a phone number and whether they replied.
 
That’s deliberate. Privacy isn’t an afterthought.
 
It’s the whole point of why people trust Clan.

Why this approach works

Most welfare check in services are telecare systems. Pendants. Fall alarms. GPS trackers. They were built for one job: getting assistance to someone in an emergency.

They’re important. But they’re not for everyone.

A lot of the people you support aren’t waiting to have an accident. They’re just isolated. They’re maybe living alone with a long term health condition. They’re a lone worker. They may be managing anxiety or depression. They’ve come out of hospital and the daily visits have stopped. They’re perfectly independent, but have no one who’d notice a missed day.

Telecare feels clinical. It feels like something you get when you’re frail. Clan doesn’t. It’s a text message; the same kind a friend sends. That means people actually use it. It doesn’t make them feel like a patient.

And because it runs on SMS, it works for people who don’t have a smartphone, don’t use apps, and don’t want to learn something new. You don’t have to buy, track or maintain any equipment. It’s just a name and phone number.

Who is Clan for?

Adult social care teams

People living independently who don't qualify for daily visits but still need a light‑touch safety net. Clan fills the gap between "no concerns" and "something's wrong," without adding to your caseload.

Housing associations and sheltered housing

Tenants who don't need a warden but would benefit from a daily check in that doesn't feel intrusive. No hardware to install, no infrastructure to maintain

Mental health and recovery services

People being supported after a crisis, after hospital, or while managing long‑term conditions. Clan's emoji check‑in quietly builds a picture of how someone's doing over time — useful for them, useful for their support worker, and a conversation starter when things dip.

Employers with remote or lone workers

Staff who work from home, travel alone, or do shifts where they're the only person on site. A duty of care tool that costs less than a cup of coffee per person per month. No hardware to forget or lose, no software to add on a personal device.

Charities tackling loneliness and isolation

Befriending services that can't reach everyone every day. Community groups working with older people, single parents, or those recently bereaved. Clan doesn't replace human contact — it sits alongside it, making sure someone notices when a person goes unusually quiet.

Domestic abuse and safeguarding services

People rebuilding their lives after leaving a dangerous situation. A daily check‑in that confirms they're safe, without drawing attention, without an app on their phone that could be found, and without GPS data that could compromise their location.
Photo by Denis Cherkashin on Unsplash

The emojis matter

Most check‑in services are one way. Clan asks for an emoji. That sounds trivial.

It's not.An emoji takes one second. That's the difference between someone replying and not bothering.

Over weeks and months, that stream of emojis builds a picture of how someone's doing; both  for them, and for anyone they choose to share it with.

You don't need to ask "how have you been feeling lately?" because there's already a gentle, honest record. No forms. No mood journals. Just a trail of tiny choices made in the moment.

For someone with depression, that's quietly powerful. For a support worker, it's a conversation starter. For a family member, it's reassuring.

How much does it cost?

While pricing depends on the specifics of the service you need, we can tell you it costs less than the cost of a monthly coffee, per user. 

Our model:

We don't publish organisational pricing on the site because it depends on how many people you're supporting and what you need from us. But the principle is the same as our personal model: this shouldn't cost a fortune. For charities, councils, and public sector budgets, we keep it low. We know you're not working with private sector margins. We'd rather have Clan in the hands of people who need it than price it like enterprise software.

FAQs

Got questions? We’ve got answers! Here’s some help with common queries.

Still have other questions?

If you’re wondering about anything specific or need more clarification, feel free to check here. We’ve put together some useful insights to help you out! Our aim is to make it easier for you to engage with us.

Telecare is built for emergencies. It assumes someone is about to have a fall or a medical crisis, and it’s designed to summon emergency services. Clan is the step before that. It’s a daily wellbeing check-in — a way of noticing that someone hasn’t been in touch, before a situation becomes urgent.

There’s no pendant, no call centre, no GPS. Just a text message and a quiet alert to someone they trust.

There’s also no device to lose, break, or forget to charge. No app to install, keep updated, or fiddle with notification settings. If someone can receive a text, they can use Clan.

No. Clan works on any mobile phone that can receive a text message. That’s every mobile phone. They don’t need to download an app, remember a password, or have access to the internet. There’s nothing to install and nothing to update. Users don’t need to switch on notifications or worry about whether the app is running in the background.

If their phone can get a text — even an old Nokia — Clan works.

They can reply with anything. A thumbs‑up emoji is the quickest option, but any reply counts as a check‑in.

The emojis are there because they’re fast and they quietly build a mood picture over time, but Clan works just as well with a simple “OK” or “fine”.

The organisation is set up as the primary Anchor. That means if someone misses their check‑in, your team gets the first alert — and if you don’t acknowledge it within a set window, we send you a second one to follow up.

The person you’re supporting can also add a second Anchor if they want to — a family member, a neighbour, a friend. That’s optional. If they add one, and your team hasn’t acknowledged both alerts, we escalate to them as backup.

If there’s no second Anchor, the chain stops with your team. Two nudges, then it’s over to your own protocols. No call centre, no automated 999 calls. Just a calm escalation that makes sure someone notices.

(If you’d prefer the family member to be the first Anchor and your team to be the backup, we can flip it. We’ll set it up however works best for you and the people you support. But the organisation is always in the loop — you’re paying for the service, so you’re never out of it.)

We don’t publish a fixed price because it depends on how many people you’re supporting and what features you need. But there are a few things worth knowing upfront.

The cost is covered by you, not the people you support. They don’t pay anything. They don’t need a card, they don’t need to sign up to a subscription. You fund it, they use it.

For charities, councils, and public sector budgets, we keep pricing realistic. We know you’re not working with private sector margins. Get in touch and we’ll work something sensible out.

Yes. We start at 50 people.

We also ask for a three‑month commitment.

Not because we’re trying to lock you in, but because it takes time for people to settle into the routine, for your team to get comfortable with the dashboard, and for the thing to actually prove whether it works for you. Three months gives everyone a fair shot, and it gives us enough runway to support you properly.

After the initial three months, we work on a fixed‑term contract basis — typically 12 months, renewable. For councils and larger charities, we’re happy to align with your procurement cycles and budgeting timelines.

We send a second nudge 90 minutes after the first missed check-in. We don’t raise anything after one miss.

If they miss the second one, the alert goes to the primary Anchor. In most organisational setups, that’s you. Your team gets a quiet text: “Bob hasn’t checked in today. Might be nothing, but here’s a nudge.”

If your team hasn’t acknowledged that alert within a set window, we send you a second message: “Still no response from Bob, and we’ve not heard back from you yet. Just flagging again.”

If the person you’re supporting has added a second Anchor of their own — a relative, neighbour, or friend — and your team still hasn’t acknowledged after that second message, we escalate to them as backup.

If there is no second Anchor? The chain stops with your team. Two nudges to the organisation, then it’s over to your own protocols — a phone call, a visit, whatever you’ve decided is appropriate. No automated calls to 999, no call centre.

Clan doesn’t dictate your response. It just makes sure you know.